Mailchimp is a global leader in marketing automation and email marketing, serving as the “marketing command center” for over 12 million users and nearly 45% of the SMB market. Recently, since its acquisition by Intuit, the platform has fully integrated with Intuit Assist, a generative AI assistant that automates the manual aspects of marketing, from drafting copy to predicting customer behavior. It is currently the primary tool for small-to-medium businesses looking to bridge the gap between simple newsletters and complex, data-driven customer journeys.
Plan | Starting Price | Key Inclusions |
Free | $0 | 1,000 sends, basic templates, 1-click automations. |
Essentials | $13/mo | A/B testing, removal of Mailchimp branding, 24/7 support. |
Standard | $20/mo | Multi-step Flows, predictive segmentation, Content Optimizer. |
Premium | $350/mo | Advanced segmentation, multivariate testing, phone support. |
A native AI growth assistant that generates email copy, shortens or lengthens text, and creates automated marketing flows (e.g., welcome series or win-back campaigns) from scratch based on user goals.
As of now, classic automations have been replaced by Flows a visual, multi-step journey builder that uses AI to suggest branching points and send-time optimizations for maximum engagement.
A real-time analysis tool that compares your email drafts against millions of high-performing campaigns in your industry, suggesting specific improvements for subject lines, imagery, and layout.
Now a core feature, allowing for unified omnichannel campaigns that sync SMS and email triggers to recover abandoned carts and send time-sensitive alerts.
A direct in-editor library that allows users to pull professional imagery alongside their own uploaded brand assets seamlessly.
