TinyPNG (developed by Tinify) is the industry-standard utility for smart lossy compression of PNG, JPEG, WebP, and AVIF files. By utilizing sophisticated quantization techniques to reduce the number of colors in an image, it significantly shrinks file sizes, often by more than 70% without a perceptible loss in visual quality. Recently, TinyPNG has fully integrated AI-enhanced compression engines and serves as the primary optimization layer for over 500,000 companies worldwide.
TinyPNG offers a flexible, credit-based model for its automated tools and a subscription for its web-based interface.
Plan | Pricing | Feature Set |
Web App (Free) | $0 | Max 20 images at once; 5MB per file limit. |
Web Pro | $39 /year | Unlimited web usage; 75MB per file limit; Drag & Drop. |
Developer API | First 500 Free | 500 free compressions/mo; No payment details needed. |
API (9.5k over 500) | $0.009 /image | Pay-as-you-go; No monthly minimums. |
API (10k+ total) | $0.002 /image | Volume discount applied automatically after 10k. |
Beyond standard PNG and JPEG, the platform now natively optimizes WebP and AVIF, the modern formats recommended by Google for superior Core Web Vitals.
The “Pro AI” update uses deep neural networks to recognize image patterns, ensuring that textures (like skin or fabric) remain sharp while aggressively compressing flat areas like skies or backgrounds.
The API and WordPress plugin can automatically convert uploaded JPEGs and PNGs into AVIF or WebP on-the-fly, serving the most efficient format supported by the visitor’s browser.
Allows users to upload a single high-res image and generate multiple resized thumbnails that are automatically cropped to focus on the most visually important subject matter.
Native “Store” methods allow developers to save optimized images directly to Amazon S3, Google Cloud Storage, or Microsoft Azure without local intermediate storage.
Offers granular control over metadata; you can choose to strip all data for maximum savings or selectively preserve GPS location, copyright information, and creation dates.
